In 1999 two veteran filmmakers, one from Toronto and the other LA based, talked about combining their talents and resources to form a new kind of film and video production company with reach, not only across North America, but also into South America and Europe. iSpot officially opened for business in 2000 with 4 Senior Producer Partners located in Toronto, Montreal, Vancouver and LA.

In 1999, Bill Gates predicted that video would dominate the internet of the future. As no cost-effective video streaming services were available in the early 2000’s, so we took it upon ourselves to R&D our own. In 2002, iSpot Media launched Getstreaming.com with five dedicated streaming servers installed at 155 Front St, the hub of all internet traffic in Toronto. Three years before YouTube launched, we became the first video production company in Canada to provide subscription-based video streaming services for our Clients.

The Stuff of Great Video

The Stuff ofGreat Video

Click here for 'The Stuff of Great Video' Series

BEHIND THE SCENES

We can cut a great demo reel or showcase a gallery of videos to help you understand the scope of our capabilities. We can tell you about our awards, our achievements and give you a shopping list of our services. But nothing better unmasks what we bring to the table than a few, rare, behind-the-scene snapshots.

One look at these pictures and you’ll know that we produce large-scale productions requiring massive planning and logistics. But you’ll also see that we produce small-scale productions. We don’t walk away from any project, large or small, if we can help you make it great.

We have the resources and talent to get the results you’re looking for regardless of whether your organization is multi-national or a local business. Be sure to keep us in mind when you’re looking to produce Video Content or a TV Commercial for your organization. We have the capabilities you need, regardless of the size of your budget or scope of the production.

FULL SERVICE OR A LA CARTE

If you don’t need full service, end-to-end production that’s OK. We also offer our services ‘a la carte’. Or if all you need is a bit of consultation to get your video pointing in the right direction, we’d love to help. If you want a great Camera Operator to capture amazing footage for you, we’ll make the introduction. We’re all about helping you make great video and if that means giving you select tools to help you do that, we’re all in! On the other hand, if you want full production from Development to Deployment, you know where we are. Here’s a breakdown of what we bring to the table.

Development
Development is bedrock. It details our work and determines your ROI. Our Development process begins with a deep dive into your brand, culture, entity, message and everything that you want to achieve. What follows is a fusion of creative, strategy, passion and more to structure an approach that is custom designed to exceed your expectations. Development includes: Needs Analysis, Consultation, Strategic & Creative Direction, Cost Estimating, Preliminary Logistics and Scheduling.
Logistics
If Development starts the engine, Logistics puts you on the start line fully prep'd to win. This is the most lengthy and detail-focused stage in video-making where nothing gets left to chance. Logistics includes: Locking down all Creative (scripts, storyboards, art direction, etc.); Crew & equipment bookings; Location scout and scheduling; Celebrity and/or interview bookings; Talent casting; Prop procurement; Travel & accommodation; Call Sheets, Shot Lists and Shoot Schedules; Contracts, insurance and permits.
Production
Production is where all the time and energy that we invest in Development and Logistics culminates into a successful shoot day. But this is also where we know that the best laid plans can still be interrupted. That's why every shoot day that we host begins with a team production meeting to review our contingency plans. These may include, among other things, prioritizing our master shots, planning for sound interruptions, weather conditions and optimal dawn or dusk lighting opportunities.

Post-Production
Post-Production is a term that includes film and video editing and a number of other disciplines. At iSpot, we offer some of the most experienced editors in the industry to help bring your production to life along with amazing Colour Grading Specialists, CGI Technicians and Animators. We also provide full Dolby 5.1 sound editing and mixing to give your production amazing cinematic sound quality.
Deployment
Anyone can post video to the major social media sites today. But the question is, are they taking advantage of the best quality that these sites offer? We began optimizing video for the internet and television broadcasters back in early 1999. We know how to make your videos perform and look better on these sites and on television, because we know what these conversion algorithms need to output maximum quality.
Analysis
Google Analytics, Online Surveys and Social Media 'likes' and 'comments' are great tools to help you track the success of your video marketing campaign. But if you want to dig deeper with a controlled study, an old school Focus Group is still hard to beat in terms of accuracy and flexibility. If you are focused on increasing your ROI and video marketing effectiveness, there are may analytic options that we can help you with.

VIDEO RESOURCE GALLERY

Want to see a great example of a ‘Recruitment’ video? How about a ‘Capabilities’ video? Are you familiar with ‘Video Shorts’, or perhaps ‘Corporate Social Responsibility’ (CSR) videos?

Two decades ago, categories of Corporate Videos were very limited. Today, new ‘genres’ of targeted B2B, B2C and B2E video content are produced and distributed daily. This video gallery has been assembled to share examples of some of the most popular genres online today.

We’ll be updating this list on an ongoing basis, so make sure you check in from time to time. If there is a particular video genre that you’d like to see, let us know and we’ll add it.